Friday, 4 September 2009
Happy it's here my arse!
One of the more interesting elements of my job is the fact that I get a lot of stuff sent to me which is barely related to what I actually do, affording me a few precious moments each day where I immerse myself in the world of advertising and pretend I'm like Darren from Bewitched. However, today's offering from Whisper is not only irrelevant to my job (not their fault) but offensive shit (definitely their fault). I don't mind the fact that advertising tampons and sanitary towels has traditionally been an excuse to get a load of women wearing white trousers to perform a host of unnaturally exhausting activities as though their underwear contained some kind of life source rather than a sanitary product, but when the companies that make that product start partonising women by telling them how great their periods are, is starts to grate.
It finished grating and started seriously grinding my gears when I read this: "Just steer clear of nasty stressful situations for the next few days and you'll be fine!". WHAT??!! Are they seriously suggesting that women are so incapable of normal life that avoiding stress for a few days every month should be considered as an option? Never mind the implication that a woman couldn't possibly have a job or lifestyle in which avoiding stress for a few days simply isn't an option, there is also the underlying accusation that women faced with stress during their periods are going to crumble into wailing puddles and need someone with a Y chromosome (or possibly someone pre- or post- menopausal) to deal with their life until they can manage again.