The advertising jingle

Tragically, in the UK, the advertising jingle seems to have suffered a demise - there are occasional forays into the world of musical ads, but they are often pastiches of the traditional jingle, and whilst they are sometimes funny, they don't really have the charm that the classic jingles of my childhood had.

The US however, seems to have an non ironic love of the advertising jingle which is very appealing. One my current favourites is 'Never paint your house again' which is an ad for a ceramic house covering which will apparently last forever but the innovative nature of the substance is completely belied by the weird 80s rising jingle which sound like a child made it up in two seconds, which makes is surprisingly charming.

There's a spectacular one for a bartending school (which is a concept I enjoy anyway) which is a sung list of a load of different cocktails - who can resist a jingle about a Fuzzy Navel?

I also just heard one for a cheque cashing service which had a high octane female lead vocal jingle which sounded more like something for a fast food restaurant than a service which allows people to slip gradually behind their incomes over a course of months - "The only original, uniquely individual, One-stop money shop - check into cash".